How Video Marketing Helps Businesses
Welcome to another blog post from Black Fox! This week, we’ll be discussing why video is essential in your marketing campaign, from large business strategies to small one-man bands. Let’s get right into it!
VIDEO DRIVES CONVERSION RATES
The numbers don’t lie: after watching a product video, consumers are up to 85% more likely to buy it. With statistics like that, it stands to reason that video MUST be included in your marketing. Period. While the old style of marketing was simple (you put ads in the newspaper, recorded radio spots, and bought ads for television) the modern era is far more complicated. The internet has changed things for all of us, permanently, and businesses that don’t adapt to the times will get left behind. So if you’re not utilizing video yet, there’s no better time than the present.
DEMAND FOR VIDEO IS ONLY GOING TO INCREASE
While many businesses are already using video in their marketing strategies, the consumption of video on the internet is only going to increase as the years go by, and that trend isn’t going anywhere anytime soon. On average, people watch a staggering 16 hours of video per week. According to Wyzowl, 66% of consumers would rather watch a video about a product than read about it. This might sound obvious, but modern economics and the internet are practically inseparable in this day and age. Again, if you want to be ahead of the game, you must include video in your marketing strategy. According to the website Hubspot, 54% of consumers want to see more video content this year.
CALLS TO ACTION GET 380% MORE CLICKS WHEN PLACED IN VIDEO
Yes, you read that right. Baking an action card into your video is almost 4x as likely to get clicked on. Video makes it that much easier and more accessible for a customer to buy your product, and as goes for any marketing strategy, you’ll have to break down as many barriers in the customer journey as you can. And one of those ways is to use video when it comes to the content you produce. So let’s say your business is selling Christmas trees. You could create a fun poll that asks whether or not people prefer multi-colored Christmas tree lights or regular white ones. Not only is this fun for your potential customers, but it could drive engagement to your Instagram page, which in turn could send them to your website. There, they could purchase a tree online and check out all from the comfort of their own home. See the difference a simple video poll made to the business owner? You could potentially be doing the same with your own business.
VIDEO CAN CONTRIBUTE AN 157% INCREASE IN ORGANIC TRAFFIC TO YOUR LANDING PAGE
Yet again, wow. You’ll drive even more traffic to your website if you include video on the landing page itself. Video tends to hold people’s attention longer than, say, a detailed description of the product you’re selling. While you’ll want this below in the description box just in case your customer wants to read it, nothing screams professionalism more than a video review of the product. And even better! If you made the video yourself. The modern consumer is much more discerning than in years past, and if they want to ensure that what they’re buying is the real deal, a video review is a perfect path to reassurance. They’ll research reviews from other customers solely to see if the product is bogus or not. Video creates authenticity and further breaks down trust barriers between business owners and prospects.
USER-GENERATED VIDEOS AND PROFESSIONAL CONTENT INCREASE BRAND ENGAGEMENT BY AN AVERAGE OF 28%
No matter how you slice it, creating video content to boost brand awareness will give you an edge over competitors. Video is the perfect medium for introducing yourself to prospects who aren’t even aware you exist yet. Remember: you want to establish your brand as trustworthy while delivering an exceptional customer experience. If you post a video on your website introducing yourself and your role at the company, your future customers will feel that much more likely to trust your expertise. Over time, your brand will build an audience, and eventually, that audience could become a band of loyal followers. Why would they ever think of switching to another company when they have you at the helm? This is what you want your customers to think when evaluating their buying decisions.
OVERALL: USE VIDEO! YOU’LL BE LEFT BEHIND IN THE MODERN MARKETPLACE IF YOU GO WITHOUT IT
As you can tell, video isn’t going anywhere anytime soon. Business owners need to understand that video is as vital to a marketing strategy as is fuel to the running of a vehicle: without out, the whole machine shuts down. Don’t get left behind - develop a marketing strategy involving video today. Old marketing strategies such as radio ads have gone the way of the dinosaur, and the future of marketing is video (I know, it’s an oversimplification since many other aspects of marketing are involved, but you get my point). Looking for some advice on what video types might work well for your business? You can always have a conversation with us to help you get started!
