Should You Hire an Internal Video Professional?
Hiring an internal video professional is a big decision for many. There are pros and cons to this decision, so let’s break them down.
In the digital age, video has become an essential tool for businesses looking to engage with their audience and stand out in a crowded marketplace. When it comes to producing video content, companies have the option of hiring an internal video production professional or outsourcing to a third-party agency. Both options have their advantages and disadvantages, and it's essential for businesses to carefully consider their needs and resources before making a decision.
Pros of Hiring an Internal Video Production Professional:
Cost Savings: One of the most significant advantages of hiring an internal video production professional is cost savings in the long run. While the initial investment may be higher in terms of salary and equipment, having an in-house expert can save money on outsourcing fees for individual projects.
Better Understanding of Company Culture and Brand: An internal video production professional is intimately familiar with the company's culture, values, and brand identity. This insider knowledge allows them to create videos that are aligned with the company's vision and resonate with its audience.
Faster Turnaround Time: With an in-house professional dedicated to video production, companies can enjoy faster turnaround times for projects. There's no need to wait for availability or go through lengthy approval processes with external agencies.
Flexibility and Adaptability: Internal video production professionals can quickly adapt to changing priorities and produce content on short notice. They can also collaborate closely with other departments within the company to ensure that video content aligns with broader marketing and communication strategies.
Cons of Hiring an Internal Video Production Professional:
Limited Skillset: While internal video production professionals may be skilled in certain areas of video production, they may lack expertise in other areas such as animation, special effects, or drone footage. This limitation can restrict the types of videos that the company can produce in-house.
Resource Intensive: Building an in-house video production team requires significant resources in terms of hiring, training, and equipment investment. For smaller companies with limited budgets, outsourcing may be a more cost-effective option.
Risk of Burnout: Internal video production professionals may face increased pressure and workload, leading to burnout and decreased productivity. Companies must prioritize work-life balance and provide adequate support to prevent employee turnover.
Lack of Objectivity: Internal video production professionals may become too close to the company's brand and messaging, leading to a lack of objectivity in their work. External agencies can provide a fresh perspective and valuable insights that may be missing internally.
In conclusion, hiring an internal video production professional offers several advantages, including cost savings, faster turnaround times, and better alignment with company culture and brand. However, companies must also consider the limitations and risks associated with building an in-house team. Ultimately, the decision to hire internally or outsource should be based on the company's specific needs, resources, and long-term goals.
